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8 September 2013 / company-announcements
The UK’s largest personal injury specialist, National Accident Helpline launches a brand new TV campaign today with two new adverts, supported by an exclusive award to celebrate and reward life’s everyday unsung heroes.
The new 30 second adverts, which are being broadcast across all major daytime TV channels, feature the unforgettable voices of Joe Pasquale and Brian Blessed. The new adverts made by Aardman Animations, the originators of Wallace and Grommit and Shaun the Sheep, are part of an integrated marketing campaign that includes digital marketing, Facebook and other social media activity.
The campaign is being launched to support the company’s leading market position in the personal injury claims sector, and takes on a fresh new look, creating even more stand-out and empathy with the consumer.
Beth Powell, marketing director at National Accident Helpline, said: “The personal injury market is extremely competitive and we are always thinking of new ways to engage with people. Our new adverts are unlike anything else you’ll see in the PI sector, marking the next chapter of our highly successful Underdog TV campaign.
Beth added “For the last 20 years we have been helping people claim the compensation they deserve and believe our two new adverts demonstrate our understanding of how consumers really feel when they have had an accident.”
The theme for the new campaign is all about giving people the best opportunity to get access to justice and get them back on their feet after what can be a very difficult time in their lives, both emotionally and financially. Research shows consumers may be put off claiming because of the fear of unexpected costs. The TV campaign reinforces the fact that National Accident Helpline fully protects people from any risk and stands up 100% for the underdog.
Suffering a personal injury can be a tough time in people’s lives and often requires the considerable support of family and friends. To complement the campaign, the Kettering based company is launching a special award giving people the opportunity to nominate someone who has helped them through a difficult time in their lives, and reward them with £250 worth of ‘Superbreak’ vouchers.
For more information about the competition or to view the new adverts visit our Facebook page.
How to enter the competition
Entries for the competition can be submitted using our Facebook page or alternatively you can email email@example.com stating your name, your email address, the name of the person you’re nominating and a short explanation of how they’ve helped you in the past, or continue to help you today. It can be as simple as helping with your shopping or taking you to appointments when you were unable to walk. By submitting an entry you are confirming that you have read and agree to the terms and conditions which can be found on our Facebook page.
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