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12 August 2012 / company-announcements
National Accident Helpline is proud to announce the launch of its new Underdog TV advertising which builds on the successful campaign originally launched in September 2010.
The new TV advert, which is being broadcast across all major daytime TV channels, features the ‘90s hit song “Tubthumping” (I Get Knocked Down) by Chumbawamba. It has been produced to support the company’s position as the market leader in the personal injury compensation sector. It heralds the next generation of advertising, and is very different from the previous suite of adverts.
It’s been designed to create even more stand-out, memorability and empathy with the consumer, and focuses on demonstrating National Accident Helpline’s commitment to helping personal injury victims get back on their feet.
Beth Powell, Consumer Director at National Accident Helpline, said: “The personal injury market is extremely competitive and we are always thinking of new ways to engage with our consumers. The advert marks a new chapter for the Underdog campaign, and we believe it demonstrates our real understanding of how our consumers feel when they have had an accident and hopefully connects with them better than we’ve ever done before.”
The new advert made by Aardman Animations, the originators of Wallace and Grommit and Shaun the Sheep, is being broadcast across all major daytime TV channels and accompanies a wider marketing campaign that includes Facebook and other social media platforms.
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