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17 April 2008 / company-announcements
In response to consumers demanding different ways to communicate with companies and their products and services, National Accident Helpline has launched a new SMS call-back service for text-savvy customers. Working alongside SMS marketing provider SMSshortcodes.co.uk, the new SMS direct response mechanism will be promoted through National Accident Helpline’s current television advertising campaign.
From this month, National Accident Helpline customers can SMS the number from the television advertisement to request a call-back. The text message is charged at standard network rates and delivered immediately to National Accident Helpline’s legal services advisors operating from their call centre. This will provide a quicker and easier way to find out about making a compensation claim.
National Accident Helpline Head of Marketing Beth Powell said SMSshortcodes had worked closely with the personal injury company to understand the current marketing response rates, the medium of customer contact and the interval of response. “In this age of instant communications, mobile response is fast becoming the most effective way for a brand advertiser to engage with its customers in a personalised and immediate way.”
“Currently we spend more than £6 million a year on television advertising and we will be investing further into the new mobile marketing service. We know from research that for a number of our customers this will be their preferred method of contact.”
“Today consumers are very wary about calling large companies from their mobiles worrying that their call may be left on hold for an extended period or that the cost of the call may be high.”
“An SMS service means the customer can be confident the text message will only cost them a minimum amount and that ultimately the company they are contacting is the one paying the phone bill.”
SMSshortcodes.co.uk spokesperson Nevil Coleman said, “The mobile response campaign will complement traditional methods of contact and is likely to be the most prolific use of a standard rate SMS Short Code ever seen on UK television advertising.”
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