Cold-calling map of the UK

We have never cold-called, and we never will. Our map shows how often people are cold-called in different parts of the UK.

Click on the regions below to see the statistics for each area

Most cold-called regions to the least

No data
1 - Most affected
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9 - Least affected

London

  • 1 in 5 people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged between 25-34 are more likely to be cold-called

Wales

  • 1 in 4 people are cold-called at least once a week
  • 1 in 2 people are cold-called at least once a fortnight
  • People aged 25-34 are more likely to be cold-called

North East

  • 1 in 4 people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged 55-64 are more likely to be cold-called

Scotland

  • 45% of people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged 45-54 are more likely to be cold-called at least once a week

Yorkshire and the Humber

  • 66% of people are cold-called regularly
  • 1 in 5 people are cold-called at least once a day
  • People aged 55-64 are more likely to be cold-called

North West

  • 1 in 5 people are cold-called at least once a day
  • Men are more likely to be cold-called than women
  • People aged 25-34 are more likely to be cold-called

East Midlands

  • 1 in 5 people in East Midlands are cold-called at least once a day
  • 1 in 4 people are cold-called at least once a week
  • Over 55s are more likely to be cold-called

East of England

  • 1 in 4 people are cold-called at least once a week
  • People aged 35-44 are more likely to be cold-called
  • Over 65s are twice as likely to be cold-called than under 25s

South East

  • 1 in 2 people are cold-called at least once a fortnight
  • Men are more likely to be cold-called than women
  • 1 in 4 people are cold-called at least once a week

West Midlands

  • 45% of people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • Almost half of over 65s are cold-called at least once a week

South West

  • 1 in 5 people are cold-called at least once a day
  • 1 in 4 people are cold-called at least once a week
  • Over 65s are more likely to be cold-called

Northern Ireland

  • 1 in 5 people are cold-called at least once a day
  • 60% of people are cold-called at least once a week
  • Women are more likely to be cold-called than men

London Wales North East Scotland Yorkshire and the Humber North West East Midlands East of England South East West Midlands South West Northern Ireland

Most cold-called regions to the least

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1 - Most affected   9 - Least affected

Yorkshire and the Humber

  • 66% of people are cold-called regularly
  • 1 in 5 people are cold-called at least once a day
  • People aged 55-64 are more likely to be cold-called

North East

  • 1 in 4 people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged 55-64 are more likely to be cold-called

Wales

  • 1 in 4 people are cold-called at least once a week
  • 1 in 2 people are cold-called at least once a fortnight
  • People aged 25-34 are more likely to be cold-called

East of England

  • 1 in 4 people are cold-called at least once a week
  • People aged 35-44 are more likely to be cold-called
  • Over 65s are twice as likely to be cold-called than under 25s

South East

  • 1 in 2 people are cold-called at least once a fortnight
  • Men are more likely to be cold-called than women
  • 1 in 4 people are cold-called at least once a week

West Midlands

  • 45% of people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • Almost half of over 65s are cold-called at least once a week

South West

  • 1 in 5 people are cold-called at least once a day
  • 1 in 4 people are cold-called at least once a week
  • Over 65s are more likely to be cold-called

Scotland

  • 45% of people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged 45-54 are more likely to be cold-called at least once a week

North West

  • 1 in 5 people are cold-called at least once a day
  • Men are more likely to be cold-called than women
  • People aged 25-34 are more likely to be cold-called

Northern Ireland

  • 1 in 5 people are cold-called at least once a day
  • 60% of people are cold-called at least once a week
  • Women are more likely to be cold-called than men

East Midlands

  • 1 in 5 people in East Midlands are cold-called at least once a day
  • 1 in 4 people are cold-called at least once a week
  • Over 55s are more likely to be cold-called

London

  • 1 in 5 people are cold-called at least once a week
  • Men are more likely to be cold-called than women
  • People aged between 25-34 are more likely to be cold-called

National Accident Helpline has found that UK residents are still suffering from cold calls, with as many as 1 in 5 people being cold-called every day.

In a recent survey  of over 100,000 UK residents, the results also found that the most at-risk age group were those aged 65 or over, who were more likely than any other age group to be cold called at least once a day.

Alongside pensioners, people living in Yorkshire and the Humber are more likely to be cold-called, where 66% of people are cold-called regularly. This was closely followed by North East, Wales and East of England.

National Accident Helpline’s Managing Director, Simon Trott, believes this is evidence that there’s still a need for action on cold-calling.

“Over 40% of those surveyed were cold-called more than once a week. These are people being bothered in the comfort of their own homes, often being pressured into giving away their contact information and in some more extreme cases, bank details.

It’s important to protect the public from scam phone calls that are intended to extort money and gather information”.

The government is now taking forward legislation which prohibits claims management companies from making cold calls to consumers. We expect the legislation to take effect during 2019.

As the founder of both the Ethical Marketing Charter and Stop Nuisance Calls campaign, the Government amendment tabled to the Financial Guidance and Claims Bill is a landmark moment in National Accident Helpline’s long-running campaign to stamp out this rogue practice.

“We have always taken a strong stance against cold-calling with our Ethical Marketing Charter. We have never cold-called in our 20 years’ of business, and we never will.

So we welcome any legislation that aims to ban nuisance marketing calls to unsuspecting members of the public.”

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