Building on the change of focus instigated by the White Knights suite of TV commercials launched in March, which show National Accident Helpline itself coming to the rescue, Underdog returns in two brand new 10-second ads for the market-leading personal injury advice service.
‘Aquarium' and ‘Loudhailer' were aired for the first time on Monday 1st June, and continue to identify National Accident Helpline as the champion of the underdog, helping people to get their voice heard at a difficult and uncertain time in their life.
In Aquarium, we see Underdog (voiced by Joe Pasquale) surrounded by sharks; however, National Accident Helpline's No Win, No Fee, No Risk guarantee provides protection and helps to lead him from the tunnel.
In Loudhailer we see Underdog explain that, if you've suffered an accident, by calling National Accident Helpline you can get your voice heard.
Both adverts were created by National Accident Helpline's creative agency The Gate London and animated by Oscar-winning Aardman Animations - watch both of the new ads below: