Help Stop Nuisance Calls

We never cold call. In fact, we actively campaign against unethical marketing practices.

We’re against cold calling

We all know how frustrating it is to be cold called. The interruption to your day can feel intrusive and repeated cold calls can be very distressing.

As part of our business ethics, we never use spam marketing to attract new customers. That means we never use cold calls, spam texts or spam emails to contact you. We don’t make contact with people unless they ask us to.

In fact, we’re actively campaigning to stop nuisance calls with our Stop Nuisance Calls campaign and our involvement with the Ethical Marketing Charter, which we founded in July 2015.

Prevent nuisance calls

We’ve outlined some of the key steps you can take to help prevent nuisance callers from targeting you. Learn more on our page about preventing nuisance calls.

National Accident Helpline Stop Nuisance Calls Logo

Stop nuisance cold calls

We’re taking a firm stance on cold calling. We understand that cold calls are a regular inconvenience for many people.

As part of our commitment to stop nuisance cold calls, our Stop Nuisance Calls campaign asks the government to take urgent action to stamp out cold calls and nuisance marketing. In brief, we’re asking for:

action_oneThe government to set up a one-stop process to help the British public understand how to stop unwanted cold calls and make an effective complaint

action_two_1The government to make a commitment to take stronger legal action against cold calls coming from international numbers. We’re also encouraging ongoing work to ensure regulators can prosecute domestic cold calls more effectively.

action_three_1Simple, clear and consistent ‘opt-ins’ to email marketing or calls. We think you shouldn’t be tricked into signing up for cold calls or spam emails.

Cold calling victim speaks out

Cold calling victim speaks out


National Accident Helpline Imposters...

If you’re cold called by somebody claiming to be National Accident Helpline then you are being targeted by an imposter company posing as us. We only contact you when you ask us to.

Nuisance calls not only waste your time but can be annoying and cause anxiety. We regularly speak to people who are victims of imposter cold callers.

You can report any cold calls you receive using the form at the bottom of this page. We report offenders to the relevant authorities quickly. The information we provide them with is then used by these authorities to investigate imposter companies.

Remember: you don’t have to wait until you receive repeated nuisance cold calls, you can report the caller after just one cold call.

Thank you for helping us stamp out nuisance calls.

Ethical Marketing Charter

We don’t cold call, and we’re encouraging others to take our lead. Working with industry leaders, we have founded the Ethical Marketing Charter.

Through the Ethical Marketing Charter, we are campaigning for companies in the personal injury sector to commit to ethical marketing practices.

Signatories to the charter must adhere to the following commitments:

  • We stand firmly against nuisance marketing. We’ll never cold call or send spam texts or spam emails.
  • We stand firmly against the unethical buying and selling of accident data. We are committed to never misusing accident data to pressure people into making a claim.
  • We stand firmly against inappropriate and misleading advertising. We’ll never persuade you to make a claim by making false or misleading promises in our advertising. We’ll also be clear and upfront about any exclusions to no win no fee.

We hope that, by founding the Ethical Marketing Charter, we can challenge others in the personal injury sector to follow best practice and behave in an ethical way. For more information, visit the independent Ethical Marketing Charter website.

You’re not alone

It’s easy to feel alone and angry when receiving regular cold calls. But you’re not alone, and that’s why we’re committed to stopping nuisance marketing and cold calls and positioning ourselves firmly against this rogue practice.

Watch our video to find out more about our policy against cold calling.


I currently receive...

I currently receive between five and ten cold calls every day. I am persistently targeted by a company called UK Habitats who are based overseas. One Saturday, they called ten times in two hours, each time I asked them to take our name off the database to which they slammed down the phone. On the final call, they pleaded with me to answer the survey and said they would stop calling if I did. I accused them of blackmail and they hung up the phone again! Since then they have continued to call so we have had to stop answering calls from international numbers. I have spoken to my phone provider in an attempt to resolve the problem but all they do is try and sell me a new phone that will stop the calls. I don’t feel there is a solution available or if there is some way of reporting these cold calls. I feel quite helpless. I heard something on the radio about a government crackdown on cold calling but I am not sure what, if anything, they are doing.

Clare W, London

Research shows more must be done

Where to turn

National Accident Helpline commissioned a nationwide survey on the UK’s attitude to cold calling and spam texting. Our research revealed that people in the UK are plagued by millions of nuisance calls every year. Despite so many people being affected, two thirds said they weren’t confident about where to report cold calls. Only 5% of the UK public were aware of the 7726 number which you can text (free of charge) to your network provider to immediately report spam texts.

Tricked into ‘opting-in’

Our consumer research also revealed that 70% of the UK public believe that the current tick box system to ‘opt-in’ or out of receiving marketing communications does not work. 42% of people felt this system of ‘opt-ins’ could trick people and a further 28% of people felt they themselves had been tricked into such ‘opt-ins’, via misleading tick boxes.

National Accident Helpline’s law firms are anti-cold calling

During government consultation in 2014 on the steps it should take to strengthen the law against nuisance marketing, a survey on the issue was conducted among National Accident Helpline’s national panel of law firms. The overwhelming majority supported the introduction of a lower legal threshold for the prosecution of firms who make cold calls. Our panel also firmly believe that stronger action needs to be taken against solicitors who use nuisance call tactics to attract customers, a practice which is specifically prohibited in their Code of Conduct. 97% of firms surveyed believe that the Solicitors’ Regulatory Authority (SRA) should take disciplinary action against offending law firms, including the issuing of significant fines and repeat offenders being closed down.

Government must continue its work to halt tide of intrusive calls

In February 2015, following consultation, the government announced a crackdown on nuisance calling, with the ICO granted greater powers to impose fines on companies making cold calls. Previously, the ICO had to prove that companies had caused ‘substantial damage or substantial distress’ in order to pursue a prosecution. This will no longer be the case, making it much easier to prosecute offenders. The government also pledged a £3.5m fund to explore ways to protect people from nuisance calls, including the trial and development of innovative call blocking technology, along with additional research and the launch of a campaign aimed at raising awareness of how consumers can reduce and report nuisance calls. National Accident Helpline welcomes these measures as a major step forward in tackling nuisance calls which originate in the UK. However, the measures announced did not include any progress on dealing with overseas calls. This is a major concern as over half (51%) of the UK public received cold calls from international numbers in the past 12 months.

Industry leaders demonstrating commitment to ethical marketing

As part of our ongoing campaign to stamp out nuisance calls, National Accident Helpline has worked with industry leaders to found an Ethical Marketing Charter. The Charter exists to encourage professional, ethical organisations in the personal injury sector to affirm their commitment to ethical marketing practices and to challenge others in the sector to follow best practice.

Signatories to the charter adhere to the following commitments:

  • Charter signatories stand firmly against nuisance marketing – they never cold call or send spam texts or spam emails.
  • Charter signatories stand firmly against the unethical buying and selling of accident data – they never misuse accident data to pressure people into making a claim.
  • Charter signatories stand firmly against inappropriate and misleading advertising – they never induce personal injury claims by making false or misleading promises in their advertising, and are clear and upfront about any exclusions to no win, no fee.For more information visit the independent Ethical Marketing Charter website.

Report a cold call

  • Please provide as much detail as possible about the cold call. For example, the date, time and what was discussed during the call.
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