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Help Stop Nuisance Calls

We never cold call. In fact, we actively campaign against unethical marketing practices.

We’re against cold calling

We all know how frustrating it is to be cold called. The interruption to your day can feel intrusive and repeated cold calls can be very distressing. 

As part of our business ethics, we never use spam marketing to attract new customers. That means we never use cold calls, spam texts or spam emails to contact you. We don’t make contact with people unless they ask us to.  

In fact, we’re actively campaigning to stop nuisance calls with our Stop Nuisance Calls campaign and our involvement with the Ethical Marketing Charter, which we founded in July 2015. 


Prevent nuisance calls

We've outlined some of the key steps you can take to help prevent nuisance callers from targeting you. Learn more on our page about preventing nuisance calls.

Stop nuisance cold calls

We’re taking a firm stance on cold calling. We understand that cold calls are a regular inconvenience for many people.  

As part of our commitment to stop nuisance cold calls, our Stop Nuisance Calls campaign asks the government to take urgent action to stamp out cold calls and nuisance marketing. In brief, we’re asking for: 

stop nuisance callsThe government to set up a one-stop process to help the British public understand how to stop unwanted cold calls and make an effective complaint



stop nuisance callsThe government to make a commitment to take stronger legal action against cold calls coming from international numbers. We’re also encouraging ongoing work to ensure regulators can prosecute domestic cold calls more effectively. 


stop nuisance callsSimple, clear and consistent ‘opt-ins’ to email marketing or calls. We think you shouldn’t be tricked into signing up for cold calls or spam emails. 



Cold calling victim speaks out

Cold calling victim speaks out

National Accident Helpline Imposters...

If you’re cold called by somebody claiming to be National Accident Helpline then you are being targeted by an imposter company posing as us.  We only contact you when you ask us to.

Nuisance calls not only waste your time but can be annoying and cause anxiety. We regularly speak to people who are victims of imposter cold callers. 

You can report any cold calls you receive using the form below. We report offenders to the relevant authorities quickly. The information we provide them with is then used by these authorities to investigate imposter companies.  

Remember: you don’t have to wait until you receive repeated nuisance cold calls, you can report the caller after just one cold call. 

Thank you for helping us stamp out nuisance calls. 

Ethical Marketing Charter

We don’t cold call, and we’re encouraging others to take our lead. Working with industry leaders, we have founded the Ethical Marketing Charter.  

Through the Ethical Marketing Charter, we are campaigning for companies in the personal injury sector to commit to ethical marketing practices.  

Signatories to the charter must adhere to the following commitments:  

  • We stand firmly against nuisance marketing. We’ll never cold call or send spam texts or spam emails.  
  • We stand firmly against the unethical buying and selling of accident data. We are committed to never misusing accident data to pressure people into making a claim. 
  • We stand firmly against inappropriate and misleading advertising. We’ll never persuade you to make a claim by making false or misleading promises in our advertising. We’ll also be clear and upfront about any exclusions to no win no fee.  

We hope that, by founding the Ethical Marketing Charter, we can challenge others in the personal injury sector to follow best practice and behave in an ethical way. For more information, visit the independent Ethical Marketing Charter website.  


You’re not alone

It’s easy to feel alone and angry when receiving regular cold calls. But you’re not alone, and that’s why we’re committed to stopping nuisance marketing and cold calls and positioning ourselves firmly against this rogue practice.  

Watch our video to find out more about our policy against cold calling.

I currently receive...

I currently receive between five and ten cold calls every day. I am persistently targeted by a company called UK Habitats who are based overseas. One Saturday, they called ten times in two hours, each time I asked them to take our name off the database to which they slammed down the phone. On the final call, they pleaded with me to answer the survey and said they would stop calling if I did. I accused them of blackmail and they hung up the phone again! Since then they have continued to call so we have had to stop answering calls from international numbers. I have spoken to my phone provider in an attempt to resolve the problem but all they do is try and sell me a new phone that will stop the calls. I don’t feel there is a solution available or if there is some way of reporting these cold calls. I feel quite helpless. I heard something on the radio about a government crackdown on cold calling but I am not sure what, if anything, they are doing. Clare W, London

Report imposters

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