Share this story
10 June 2014 / company-announcements
On the Road: Start Safe, Stay Safe A young driver safety initiative from National Accident Helpline, the Driving Instructors Association and Brake
Government statistics show that a disproportionate number of young people are killed and seriously injured on Britain’s roads each year: 17-24 year old drivers account for only 3-5% of car miles driven, but make up almost a quarter of drivers killed. Inexperience, poor decision making and risky behaviour are all factors which are known to contribute to crashes involving young drivers.
This summer, National Accident Helpline is partnering with the Driving Instructors Association and the road safety charity Brake, to remind young drivers of the importance of road safety and urge them to avoid becoming one of the statistics.
Having a good-quality comprehensive programme of driving lessons can make all the difference in helping young drivers learn safe driving habits at their own pace. However, with little cash to spare, many young drivers feel pressured to rush their learning in order to pass their test quickly.
With that in mind, we’re highlighting the importance of becoming a responsible driver by offering one lucky winner the chance to win £1,000 worth of driving lessons, taking the financial pressure off so that they can take their time over their learning. Ten runners up will receive a copy of DRIVE!, a DVD endorsed by the DIA containing over three and a half hours of driving instruction which is an invaluable aid to learners.
We’re also using the opportunity to gather information about attitudes towards driving, and all entrants will be asked to complete a short survey as they complete their entry. By collecting data about young drivers and their attitudes to driving, we aim to gather useful insights about the issues concerning these vulnerable road users so that we can contribute to the road safety debate.
The competition will be housed on a dedicated Young Drivers section on the National Accident Helpline website, along with a selection of safety tips, statistics and information for newly qualified drivers.
Speaking about the campaign, National Accident Helpline Marketing Director Beth Powell said:
“National Accident Helpline is passionate about promoting safer driving practices. Having supported road accident victims for over 20 years, we know what a huge impact crashes have on those involved and their families. Along with the Driving Instructors Association and Brake we want to encourage the next generation of drivers to keep their own safety and that of those around them at the forefront of their minds when driving.”
Carly Brookfield, CEO of the Driving Instructors Association, said:
“We’re delighted to work with National Accident Helpline on this project. By working with both ourselves and Brake to produce an informative and educational package to support young drivers in their development, National Accident Helpline have shown they’re serious about road safety and helping drive down the numbers of deaths and injuries on our roads.”
Joe Burns, from road safety charity Brake, said:
“It’s great to be working with National Accident Helpline and the DIA to engage young people about the need for safer driving, and for young drivers to start safe and stay safe. Young drivers are disproportionally involved in fatal and serious crashes, with death on the roads being the biggest killer of young people, whilst being completely preventable. This is why it’s so important socially responsible companies like National Accident Helpline are working hard to help spread these life-saving messages.
Notes for Editors
About National Accident Helpline
National Accident Helpline is the UK’s leading provider of personal injury advice, services and support, and represents more than 40 legal practices across the UK. If a consumer has had an accident which was someone else’s fault then we will put them in touch with a member firm, so they can seek redress for the injury they have suffered.
Through our approved network of specialist solicitor firms, we champion consumer rights for people who have had accidents, helping those with genuine claims to seek redress and gain access to justice to help aid their recovery.
National Accident Helpline is authorised by the Ministry of Justice in respect of regulated claims management activities and is a registered company, incorporated in the UK. For more information please visit the website: www.underdog.co.uk
About The Driving Instructors Association
The Driving Instructors Association (DIA), founded in 1978, represents the interests of the professional driving instructor and is the UK's largest professional association for driver trainers and educators. We are also the only global membership body for professionals involved in driver education, sharing best practice in driver training with colleagues across the world. DIA has consultative status to the Driving Standards Agency and Department for Transport and is a respected authority on driver training and road safety education. We are also a trusted source of advice and information to the public when seeking direction on the best course of learning to drive.
Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies. We do this through national campaigns, community education, a Fleet Safety Forum, practitioner services, and by coordinating the UK's flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.
More from this category
New survey shows far-reaching effects of serious injuries on the British publicRead more
Independent research commissioned by National Accident Helpline reveals the financial impact, as well as the emotional cost, to a person involved in an accident that wasn’t their fault.Read more
National Accident Helpline is delighted to announce the results of the 2016 British Caregiver Award for unpaid carers, run in partnership with national disability charity Revitalise.Read more
Creating Waves offers a foot in the door at one of Britain’s biggest radio companiesRead more
We agree that nuisance calls are unacceptable and must be stamped out.Read more