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Accident Awareness Week

Accident Awareness Week highlights the avoidable accidents that happen each year in the UK.

Accident Awareness Week 2016: October 31st – November 6th

What is Accident Awareness Week?

Accident Awareness Week is an annual event, aiming to raise awareness around the UK about avoidable accidents and the safety measures Brits can take to prevent them.

If you’ve recently suffered an accident, you’re not alone. Every year, over four million people end up in A&E as the result of an accident.

While the majority of these accidents are just an inconvenience, many people experience serious accidents that have a devastating effect on their lives, and thousands more experience loss of earnings, require short or long-term medical help or have to make significant changes to the way they live their lives.

We want to raise awareness among Brits about how easy it would be for us to avoid many accidents, by taking more care as we go about our daily lives. 

From the comical to the serious, Accident Awareness Week aims to remind us to look out for ourselves and our safety.


What will we be talking about for this year's Accident Awareness Week?

This year, Accident Awareness Week will focus on three main areas: 'on the street', 'in the home' and 'at play'.


On the street: redefining ‘streetwise’ for our tech-obsessed nation


We worry about children being street smart, but what about adults? We kick off Accident Awareness Week with a call to redefine ‘streetwise’ for adults.  

What does being ‘streetwise’ mean in today’s technology-heavy society? What are the new hazards facing Britons as we walk, drive and cycle the streets? From mobiles to headphones, these hazards are increasing with our love of technology.


In the home: the great kitchen catastrophe 


With the popularity of cookery shows and a new wave of amateur bakers, culinary experimentation is at its peak in homes across the nation. But are we staying safe while we’re blending, kneading and baking?  

We lift the lid on the dangers British kitchen enthusiasts place ourselves in when trying to achieve the perfect Pavlova.


At play: selfie safety tips


​We all love a good selfie, but using mobile phone and other devices without concentration can have serious consequences.

Our #SelfieSafety competition, launching during Accident Awareness Week, will encourage Brits to send us a selfie in a favourite UK selfie location, but also to ensure that it’s taken safely. We’ll be sharing top selfies for inspiration.